California CASA
California CASA is a non-profit organization that ensures children and youth in the foster care system have both a voice and the services they need for a stable future. As the Graphic Designer/Marketing Specialist I assist with print/digital campaigns, appeals, and social media kits in efforts to spread foster care awareness and recruit Court Appointed Special Advocate volunteers.
Annual Appeals that Inspire Action
I design and lead the creative direction for fundraising appeals and volunteer recruitment campaigns, developing visuals and messaging that inspire action and strengthen engagement. From concept to final delivery, I create cohesive design systems that align with brand values while resonating with diverse audiences. My work balances creativity with strategy, ensuring each piece not only looks compelling but also drives meaningful results
Social Media Posts
Every month a social media kit is provided to 44 local CASA programs to assist with social media marketing. The posts are designed to maintain the brand identity of the organization while spreading awareness, recruiting volunteers, and informing. All posts are sized for various social media channels: Instagram, LinkedIn, Twitter, and Facebook.