#CPP1stDay
Type: Digital/Print Marketing Campaign
Client: California Polytechnic University of Pomona
Reach: 29,138 people
Project designed to welcome students, faculty, and staff to the Cal Poly Pomona campus after the COVID-19 pandemic as classes transitioned to in-person. The campaign consisted of posters, banners, social media posts, marquee displays, and screens all across campus with welcoming phrases with iconic campus buildings to complement them.
Series of Posters
Each poster highlights a distinguishable campus building that is accompanied with a brief description about the building that is meant to inform students, faculty, and staff.
Mounted Posters
In this particular photo, an illustration of the Biotechnology department located on campus is displayed, along with an explanation on how the building’s architecture was inspired by strands of DNA.
Vinyl Banners
This banner portrays an illustration of the Campus Library and was placed at the entrance of the building.
Social Media Gifs
Fun and friendly gifs that were used as “stickers” on social media platforms like Instagram and Facebook. Each sticker averaged around 40,000 views with a total of about 160,000 total views.